The Publisher Spotlight: Reach a diverse and highly qualified audience with...
The Publisher Spotlight is a series in which we’ll be introducing premium publishers who are using Partner Connect to develop business relationships with relevant and interested advertisers. In this...
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5 Best Practices for Cross-Device and Mobile Retargeting
In the first two ‘Going Mobile’ posts we explored how cross-device matching works and how ads are targeted and delivered to those users. In this long overdue post, we’ll go from the theoretical to the...
View ArticleFinding That Music Lover Across the Web with bop.fm
The Publisher Spotlight is a series where we introduce premium publishers who are using Partner Connect to develop business relationships with relevant and interested advertisers. In this post, we...
View ArticleThe 8 Players in the Programmatic Ecosystem
Programmatic is hot right now. eMarketer predicts that by 2016, programmatic spending will top $20 billion, making up 63% of all US display ad spending. As quickly as it’s growing, though, programmatic...
View ArticleHow to Design Ad Campaigns that Resonate: Combining Intent and Personas
As we delve deeper into audience marketing and programmatic, we often talk about this ideal scenario of delivering the right message to the right person at the right moment. However, in that scenario,...
View ArticleGoogle Chrome Blocks Adobe Flash Ads – and What That Means for You
In the obituary for Adobe Flash, September 1, 2015 will stand out as the day Google felled Adobe Flash with a mortal wound. As was originally reported in the Wall Street Journal, Google announced that...
View ArticleHubSpot Connect – Integrating to Build Stronger Customer Relationships
A couple months ago, we announced a partnership with HubSpot. We’ve since been helping joint HubSpot and Perfect Audience customers connect their inbound and outbound marketing efforts more seamlessly....
View ArticleEverything You Need to Know About Retargeting – a Perfect Audience and...
In the old days of advertising, the name of the game was reach and frequency. Brands preferred mass media vehicles like television and radio, because they were the easiest means to reach large...
View ArticleFaster Audience Onboarding for Mobile Retargeting with AppsFlyer, Tune, and...
The next step beyond the app install Once you’ve driven the app install, what happens next? Retention is a significant challenge for mobile app developers. Reports have shown that over 80% of mobile...
View ArticleWhy Bother with View-Through Attribution?
How do you measure the impact of influence? More importantly, what’s the best way to measure such a fuzzy concept using an analytical approach? As marketers have been complementing their...
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